Financial Statement Analysis
To be truly valuable, accounting information must be accurately
interpreted and integrated into business decisions. As such, this
module examines the three basic financial statements (balance
sheet, income statement, and cash flow statement), giving
particular attention to examining these statements using
fundamental ratio analysis.
Principles of Financial Management
How do firms decide whether or not to pursue a proposed project
or investment? This module introduces participants to the tools
used in making basic capital budgeting decisions. In particular,
the focus will be on developing an understanding of breakeven
analysis and net present value, including its relation to a
project's internal rate of return.
Financial Markets and Investing
In the recent few years, financial markets have become
increasingly volatile and complex, making questions of asset value
and portfolio composition more difficult to answer. This module
provides an overview of financial markets and the assets that
comprise them, as well as a discussion of behavioral aspects that
affect investment decisions.
Fundamentals of Competition
Industries vary greatly in terms of profitability. This module
provides an overview of market structure and the nature of
competition in order to better understand these differences.
When is the price right? This module identifies a variety of
pricing best practices which can be used to develop a more
coordinated and holistic pricing strategy.
There are 11 key concepts in marketing. This module explains
what they are and how to apply them in your companies. It will also
present several important marketing frameworks that are notable for
their power and practicality.
Social Media Marketing
Organizations are turning to social media to improve sales,
serve customers, support other marketing efforts, and conduct
research. This module looks at social media generally, and then
provides tools for assessing how best to integrate social media
into comprehensive marketing programs.
Strategic Human Resources
Human Resource management was once primarily an administrative
function primarily dealing with recruiting and managing employee
benefit programs. Today, businesses demand a Human Resource
function that solves business problems and directly contribute to
long-term business objectives. This module outlines the process of
developing and operating a strategic human resource operation.
Performance management is the process organizations use to
ensure that employee's activities are meeting organizational goals.
This module covers the three primary components of performance
management - defining performance, measuring performance and
feeding back performance information to employees.
Strategy helps managers figure out what the business will be in
3-5 years and how to set up structures to get it there. It involves
positioning a firm with respect to its competition and is often
driven by what competencies the firm has, or what opportunities the
market presents. A key component in developing quality strategy is
a robust planning process that helps to align the functional areas
of the business to reinforce the strategy. This module will cover
strategic planning and business level strategy.
The only constant is change. As employees, we need to get used
to this fact. Whether you feel like a victim of organizational
change, or view it as an opportunity, likely depends on how well
you understand the change process. This module will introduce you
to a change process that may help give you a greater voice for how
change is introduced and implemented at your firm.
Leadership is far more than occupying a top spot on the
organizational chart. Leading with the assumption that because you
are someone's supervisor give you a mandate to tell others what to
do is really a "command and control" style that is less effective
than other approaches. A leadership style characterized by
"engaging others" generates better outcomes, creates greater job
satisfaction, and reduces costly employee turnover. This module
will provide techniques for engaging others in the organization and
also introduce the concept of good followership.