College of Business
Corporate & Executive Education

registernow3Program Topics

Financial Statement Analysis

To be truly valuable, accounting information must be accurately interpreted and integrated into business decisions. As such, this module examines the three basic financial statements (balance sheet, income statement, and cash flow statement), giving particular attention to examining these statements using fundamental ratio analysis.

Principles of Financial Management

How do firms decide whether or not to pursue a proposed project or investment? This module introduces participants to the tools used in making basic capital budgeting decisions. In particular, the focus will be on developing an understanding of breakeven analysis and net present value, including its relation to a project's internal rate of return.

Financial Markets and Investing

In the recent few years, financial markets have become increasingly volatile and complex, making questions of asset value and portfolio composition more difficult to answer. This module provides an overview of financial markets and the assets that comprise them, as well as a discussion of behavioral aspects that affect investment decisions.

Fundamentals of Competition

Industries vary greatly in terms of profitability. This module provides an overview of market structure and the nature of competition in order to better understand these differences.

Pricing Strategies

When is the price right? This module identifies a variety of pricing best practices which can be used to develop a more coordinated and holistic pricing strategy.

Marketing Fundamentals

There are 11 key concepts in marketing. This module explains what they are and how to apply them in your companies. It will also present several important marketing frameworks that are notable for their power and practicality.

Social Media Marketing

Organizations are turning to social media to improve sales, serve customers, support other marketing efforts, and conduct research. This module looks at social media generally, and then provides tools for assessing how best to integrate social media into comprehensive marketing programs.

Strategic Human Resources

Human Resource management was once primarily an administrative function primarily dealing with recruiting and managing employee benefit programs. Today, businesses demand a Human Resource function that solves business problems and directly contribute to long-term business objectives. This module outlines the process of developing and operating a strategic human resource operation.

Performance Management

Performance management is the process organizations use to ensure that employee's activities are meeting organizational goals. This module covers the three primary components of performance management - defining performance, measuring performance and feeding back performance information to employees.

Strategy

Strategy helps managers figure out what the business will be in 3-5 years and how to set up structures to get it there. It involves positioning a firm with respect to its competition and is often driven by what competencies the firm has, or what opportunities the market presents. A key component in developing quality strategy is a robust planning process that helps to align the functional areas of the business to reinforce the strategy. This module will cover strategic planning and business level strategy.

Change Management

The only constant is change. As employees, we need to get used to this fact. Whether you feel like a victim of organizational change, or view it as an opportunity, likely depends on how well you understand the change process. This module will introduce you to a change process that may help give you a greater voice for how change is introduced and implemented at your firm.

Leadership

Leadership is far more than occupying a top spot on the organizational chart. Leading with the assumption that because you are someone's supervisor give you a mandate to tell others what to do is really a "command and control" style that is less effective than other approaches. A leadership style characterized by "engaging others" generates better outcomes, creates greater job satisfaction, and reduces costly employee turnover. This module will provide techniques for engaging others in the organization and also introduce the concept of good followership.