College of Business
Corporate & Executive Education

Certificate in Business Fundamentals

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Program Benefits

This program provides participants with a business/management essentials tool kit in the areas of accounting, finance, marketing, economics, and leadership. Through a series of 12 distinct modules, students should gain:

  • A broad understanding of the key concepts, tools, and techniques used in each of these critical business disciplines.
  • An introduction to issues, trends, and challenges managers are currently wrestling with in the workplace.
  • Best-practice tools for addressing these issues, trends, and challenges.
  • Tips for applying this knowledge beyond the business setting, becoming a more well-informed consumer and investor in the process.

As a result of completing this program, participants will gain a greater appreciation for the complexity of decisions facing managers today and also develop the skills needed to address these problems in a more effective and strategic manner.

Intended Audience

  • Managers who would like to update or refresh their understanding of the core functional areas of business.
  • Managers with expertise in one functional area who are interested in exploring other functional areas of business in anticipation of a career change.
  • Technical professionals who are interested in moving into a management position.
  • Managers or technical professionals who are considering enrolling in a MBA program.