About Our Program
Within the College of
Communication, this program area offers majors in Digital Media
Production and Recording Industry Studies.
The professional education offered in these degree programs is
built upon a strong liberal arts education conducive to lifelong
learning and advancement to positions of leadership.
Bachelor of Arts: Digital
Media Production
The Digital Media Production major emphasizes the production
process, from concept to completion. Through hands-on instruction
and theory-based project management coursework students learn how
to create and distribute their content via the web, through
traditional media channels, in independent media, and in corporate
settings.
Students in the Digital Media Production program explore the
production of content for television, film, websites and
interactive media. With studies in digital video production and
editing, graphic design, animation, interactive media and web
design, students develop a broad skill set and an understanding of
both traditional and new media.
Rich media is an interactive blend of all communications
disciplines. Students gain experience in this convergence of
creativity and technology by learning in classrooms and labs
equipped with the best and most current software and delivery
platforms.
Emphasis is on the entire production process, from concept to
completion. Through hands-on instruction and theory-based project
management coursework, students receive a comprehensive education
in this rapidly changing field. They learn to use industry-standard
software, the techniques behind superior communications and
entertainment and the keys to navigating the disciplines of
emerging media.
Students with a passion for storytelling and communicating, and
a talent for expressing themselves through visual media can find
many rewarding professions. With student films, television programs
and other collaborations, we emulate the modern media workplace and
give students a solid foundation on which to build their
careers.
Bachelor of Arts: Recording
Industry Studies
Students with a passion for music and audio transform their
talents and dreams into marketable skills in the Recording Industry
Studies program. We provide creative preparation, specialized
skills, access to our world-class studios and professional-level
experience. Students learn equal parts craft and creativity, theory
and technique.
And that is only the beginning. Students learn all facets of the
recording industry including media law, publishing, promotion and
everything else behind the curtain. They learn to produce music,
audio and sound design for all media, including film, television
and Internet deliverables. Through the study and execution of all
the applications for music in modern media, students can find the
career most compatible with their talents and interests. Our rich
curriculum prepares students for careers beyond those available
with technical training alone. They graduate prepared to be
tomorrow's leaders in an ever-evolving field.
Our philosophy of broad and extensive study does not end in the
classroom. Students are engaged in recording projects, as groups
and as individuals, with all styles of music, learning to engineer,
produce and manage a variety of projects. The cycle is completed as
their work reaches a large audience through our BRIC Program
(Butler Recording Industry Club), which produces a CD each year and
organizes, publicizes and produces live concerts.