College of Education

TEACH Butler 2012: Experiencing the Butler Phenomenon

July 23, 2012

Keynote Speaker- Dr. Kathy Cramer

Kathy Cramer

Leading with Substance, Sizzle and Soul: 

Become Exceptional with Asset-Based Thinking™

In Leading with Substance, Sizzle, and Soul, participants will have the opportunity to unleash their potential as exceptional leaders through the integration of Asset-Based Thinking (ABT) to guide their leadership. They will learn a comprehensive framework built upon 30 years of positive psychology, practice with clients and innovative leadership development consulting with thousands of industry leaders. The framework also includes empirical findings from scholars across the globe. 

People follow people, not just good ideas.  Leaders realize this axiom is true, and yet they often neglect their own "self-investment" to become an exceptional force for achieving positive change. Instead, leaders concentrate on more conventional approaches such as cultivating industry expertise and developing sound business strategies to make their mark. These conventional areas of focus are of course important - but not if they are pursued at the expense of what it takes to become an exceptional leader.  Asset-Based Thinking takes "positive thinking" to a whole new level of engagement. While positive thinking calls for a positive attitude about life and the future, ABT is the leadership imperative that calls for positive action and traction in the present moment.   Leading with Substance, Sizzle, and Soul offers leaders a comprehensive, yet simple, framework for unleashing your potential as an exceptional leader. 

Learning Outcomes:

In this highly interactive 3-hour workshop, participants will be introduced to the Substance - Sizzle - Soul framework with its ABT foundation.  Learning objectives include how to:

  • Leverage your strengths and aspirations as primary drivers of positive change
  • Cultivate superb rhetorical skills that captivate the minds and hearts of your constituents
  • Establish strong personal connections with your followers that withstand the tests of time, setbacks, and volatile uncertainty
  • Become an admired role model, motivator, risk-taker and mentor.


Kathryn D. Cramer, Ph.D. is the Founder and Managing Partner of The Cramer Institute in St. Louis, specializing in organization change consulting, leadership and team development, and executive coaching. She and her colleagues at The Cramer Institute have pioneered the development of Asset-Based Thinking approaches to coaching, consulting, and training processes for more than twenty years. Under Kathy's leadership, organizations such as Monsanto, DuPont, Microsoft, Starbucks, Peabody Energy, Deloitte & Touche, MasterCard and the US Air Force have adopted ABT approaches to developing their leaders and managing change.

Kathy is an accomplished author and keynote speaker as well as an experienced consultant and executive coach. She is the author of four previous books, as well as one that was released this spring (April 2008) titled, Change the Way You See Yourself Through Asset-Based Thinking, (Running Press.) In addition to these books, Dr. Cramer is published extensively in her field as well as by national magazines. She has produced two films on stress, one of which received an Emmy Award. She is frequently invited to appear on national television broadcasts.

In 1978, Dr. Cramer co-founded St. Louis University Medical Center's HealthLine and was named director of its Stress Center. Under her leadership, programs in corporate wellness, stress prevention and lifestyle improvement were adopted nationwide by more than 300 corporations, 60 hospitals, and the United States Air Force.

Dr. Cramer earned her Masters Degree in psychology from De Pauw University, and her Doctorate in psychology from St. Louis University. She is a licensed psychologist and a member of the American Psychological Association. She currently serves on the Executive Board for the St. Louis Psychoanalytic Institute and the Executive Advisory Board for the John Cook School of Business at St. Louis University.


Check back for further information on strands and registration information.