College of Business - Real Life. Real Business.

Strategic Marketing Board

The objective of the Strategic Marketing Board is to assist the College of Business in building the "real life, real business" brand. Board members assist in message and brand development.

Susan Kilkenny is the chair of the board.

For more information, contact Stephanie Judge at sjudge@butler.edu.

Melissa Beckwith
Project Manager, Butler Business Consulting Group ~ Show Profile

Current Profession:

Project Manager, Butler Business Consulting Group

Education:

  • Bachelor of Science, Butler University
  • Master of Business Administration, Valparaiso University

Eric Bedel
Regional Director, Woodrow Wilson Foundation ~ Show Profile

Current profession:

  • Regional Director, Woodrow Wilson Foundation
  • Adjunct Faculty, Butler University

Education:

  • Bachelor of Science, Ball State University
  • Master of Arts, Ball State University

Professional experience:

  • 2005-2008 Central Region Leader, Mergers & Acquisitions, Towers Perrin
  • 1996-2004 Managing Principal, Mercer Human Resources, Indianapolis Office
  • 1994-1996 Senior Vice President, Bankers Life and Casualty
  • 1982-1994 Various Positions-Manager to VP, Anthem/Blue Cross-Blue Shield
  • 1979-1982 Writer/Lobbyist, Indiana Farmers Union
  • 1976-1979 Secondary Education Teacher

Professional organization memberships:

  • American Leadership Institute
  • International Leadership Institute
  • Society Human Resource Management

Honors and awards:

  • Multiple internal corporate awards for leadership and sales

Present/past civic activities:

  • Founding Board Member, Charles Tindley Charter School
  • Indianapolis Library Foundation, 8 years Board Membership, 2 years Vice-Chair
  • Indianapolis Chamber Education, 6 years Member Committee
  • Arthritis Foundation, Indianapolis Chapter, 5 years Member of Board, 1 year Chairman

Interests:

  • Reading
  • Golf
  • Travel
  • Sports

Darcy Bowe
VP, Media Director, Starcom ~ Show Profile

Current profession:

VP, Media Director, Starcom USA, 2004-Present

Education:

Butler University, Bachelor of Science (Marketing Concentration), 2003

Professional experience:

Media Director, Starcom USA, 2004-Present

Present/Past civic activities:

  • Kappa Kappa Gamma Northwest Suburban Alumni Association, Vice President, 2011-Present
  • Youth Mentor at The Orchard Evangelical Free Church, 2003-Present

Interests:

  • Travel
  • Yoga
  • Running
  • Reading

Diana Caldwell
President & CEO, Pearl Pathways ~ Show Profile

Profile Information Coming.

Jenni Edwards Burton
Customer Engagement Manager, Herff Jones ~ Show Profile

Current Profession:

Customer Engagement Manager, Herff Jones, 2013-present

Education:

  • Butler University, Bachelor of Science in Accounting, 2007
  • Auckland University of Technology, Study Abroad Experience, 2005 

Professional Experience:

  • Manager of Social Media & Fashion Blogging, Simon Property Group, Simon Malls, 2011-2013
  • Director of Sales & Agency Relationships, Compendium Blogware, 2007-2010
  • Financial Analyst, Johnson & Johnson, 2007

Present/Past Civic Activities:

  • Butler University Young Alumni Board, Member, 2009-2012
  • MS Society of Indianapolis, Volunteer/Fundraiser
  • Kappa Kappa Gamma
  • IndySpectator, Co-Founder

Interests:

  • Running
  • Travel
  • Art
  • College Basketball (Go Dawgs!)

Donna Gray
Creative Director, Matchbook Creative ~ Show Profile

Profile information coming.

Stephanie Judge Cripe
Director of Marketing, College of Business, Butler University ~ Show Profile

Current Profession:

  • Director of Marketing Strategy, University Marketing and Communications, Butler University, 2014-present

Education:

  • Butler University, Master of Business Administration (finance concentration), 1999
  • University of Nebraska, Bachelor of Journalism in Advertising, 1989

Professional experience:

  • Director of Marketing, College of Business, Butler University, 2002-present
  • Manager of Marketing and Recruiting, School of Public and Environmental Affairs, IUPUI, 2000-2002
  • Director of Marketing, Coldwell Banker Sycamore Realty, Lafayette, Indiana, 1991-1993, 1995-1996
  • Circulation Sales Manager, Journal & Courier, Lafayette, Indiana, 1994
  • Sales Representative, InfoUSA, Omaha, Nebraska, 1989-1991

Professional organization memberships:

  • American Marketing Association, Indianapolis Chapter
  • Council for the Advancement and Support of Education (CASE)

Honors and awards:

  • Top Dawg Staff Award, Butler University, 2008
  • Gold Winner, 2007 Admissions Advertising Awards-Admissions Marketing Report, MBA Billboards
  • Merit Winner, 2007 Admissions Advertising Awards-Admissions Advertising Awards, Vodcast Campaign
  • Key Staff Award, IUPUI, 2001

Present/past civic activities:

  • Vice President, Collegiate Relations, American Marketing Association, 2001-2003

Interests:

  • Travel
  • Cycling
  • Reading
  • Personal finance
  • Live music

Debra Hussain
Senior Marketing Director, Lilly USA ~ Show Profile

Current Profession:

  • Senior Director of Marketing - Men's Health, Lilly USA. LLC

Education:

  • Memphis State University, Master of Arts, School of Audiology, 1993
  • University of Wisconsin-Milwaukee, Bachelor of Science, School of Audiology and Speech Language Pathology, 1991

Professional experience:

  • US Senior Marketing Director - Men's Health, Lilly USA, LLC, 2013-Current
  • Global Senior Marketing Director - Cardiovascular, Eli Lilly & Company, 2011-2013
  • US Product Director - Direct To Physician & Health Care Provider Marketing, Effient, Lilly USA, LLC, 2010-2011
  • US Product Director - Direct to Physician Marketing & Brand Strategy, Effient, Lilly USA, LLC, 2008-2010
  • US Product Manager - Brand Strategy, Effient, Lilly USA, LLC, 2007-2008
  • Global Marketing Associate - Brand Strategy, prasugrel, Eli Lilly & Company, 2004-2007
  • US Marketing Associate - Direct Marketing, EVISTA, Lilly USA, LLC, 2002-2004
  • US Pharmaceutical Sales Representative - Primary Care Division, South Carolina, Lilly USA, LLC, 1999-2002
  • Clinical Audiologist, Pediatrics at Riley Hospital for Children, 1993-1999

Honors and awards:

  • Marketing Excel Award, Lilly USA, LLC 2010
  • Most Valuable Player for Sales (3 consecutive years)
  • Present/past civic activities:
  • Lilly United Way (2000-2010)
  • Helping Challenged Children, LLC (2009-Current)
  • Best Buddies Indiana Board of Directors (2012-Current)
  • Butler School of Business - Guest Faculty Speaker and Mock Interview Panel Member
  • Lilly Marketing Academy Advisor
  • Lilly Marketing Institute Facilitator

Interests:

  • Competitive volleyball
  • Running
  • Golf
  • Coaching youth sports
  • Sketching
  • Green Bay Packers raving fan and season ticket holder
  • Family-based activities

Susan Kilkenny
Chief Marketing Officer, Taft Stettinius & Hollister LLP ~ Show Profile

Current Profession:

  • Chief Marketing Officer, Taft Stettinius & Hollister LLP

Education

  • B.S., Journalism, Butler University, 1983

Current Profession

  • Chief Marketing Officer, Taft Stettinius & Hollister LLP

Honors and Awards

  • Indianapolis YWCA, Salute to Women of Achievement Honoree
  • Life Communicators Association, Best of Show Award for Conventions
  • IBJ's 40 Under 40

Present Civic Activities

  • Indiana Pacer Foundation Board of Director, Secretary, PR Committee Chair
  • Park Tudor School Board of Directors, Communications Committee Chair

Past Civic Activities

  • Indiana Sports Corp., Board of Directors
  • 2002 World Basketball Championship, Local Organizing Committee, co-chair of World Congress
  • Indianapolis Zoo, Long-Range Planning Committee
  • Gleaners Food Bank, Marketing Committee
  • Central Indiana Council on Aging, Board of Directors
  • Dance Kaleidoscope, Board of Directors
  • Indiana Donors Alliance, Board of Directors
  • International Association of Business Communicators (Indianapolis Chapter), Board of Directors
  • Children's First Benefit Ball, Steering Committee
  • International Center, Marketing Committee
  • Indianapolis Civic Theatre, Marketing Committee
  • Indianapolis Museum of Art, Sponsorship Committee
  • Indiana Children's Wish Fund Golf Tournament, director
  • Conseco Fieldhouse
  • Co-Chair, Ribbon Cutting Ceremonies
  • Grand Opening Committee
  • Black Tie Gala Committee

Kate King
Instructor in Marketing, Butler University ~ Show Profile

Current Profession:

  • Instructor of Marketing and Management, Butler University, 2002-present

Education:

  • University of Colorado, Boulder, Master of Business Administration (marketing and organizational behavior emphases)
  • University of Colorado, Boulder, Bachelor of Science in Business Administration (marketing emphasis)

Professional experience:

  • Instructor of Marketing and Management, Butler University, 2002-present
  • COB Undergraduate Marketing and Recruiting, 2003 - present
  • Consulting, Butler Business Accelerator (now Butler Business Consulting Group) on a variety of projects related to marketing and retail strategy, 2007 - 2010
  • Adjunct Associate Professor, Johnson County Community College (JCCC), Overland Park, Kansas, 1994-2001
  • Marketing Instructor, Metropolitan State University of Denver, 1987-1991
  • Merchandise and Sales Management, JCPenney Company, Denver, Colorado, 1978-1986
  • Professional organization memberships:
  • American Marketing Association, Indianapolis Chapter, advisor to student chapter
  • Society for Marketing Advances
  • Marketing Management Association

Honors and awards:

  • Mortar Board "Professor of the Year," Butler University, 2012
  • Student Government Association "Golden Apple" teaching award, Butler University, 2011/12 and 2012/13
  • National winner "(RED) Student Marketing Plan Competition: New York, NY 2010
  • "Presentation Excellence" award for ICLAHE, Nashville, TN 2009
  • Merit Winner for "New Media" Vodcast Campaign, 23rd Annual Admission Advertising Awards, 2007
  • "Exceptional Butler University Professor" Alpha Kappa Psi, 2006
  • Women's Basketball team "Honorary Coach," Butler University, 2005 and 2006
  • Student Government Association "Golden Apple" teaching award, Butler University, 2004/05

Interests:

  • Travel
  • Horseback riding
  • Reading
  • Gardening
  • Skiing
  • Hiking

Andy Mattingly
Senior VP of Strategy and Marketing, Forum Credit Union ~ Show Profile

Profile information coming.

Matt Mindrum
VP of Marketing & Communication, Butler University ~ Show Profile

Profile Information Coming.

Ryan Moore
Director of Marketing, Communications, & Customer Experience, IU North Hospital ~ Show Profile

Current profession:

Regional Director of Marketing, Communications & Customer Experience, Indiana University Health (IU Health), 2013-Present

Education:

Northwestern University, Master's in Integrated Marketing, 2015
University of Notre Dame, Certificate in Executive Management, 2011
Butler University, Bachelor's in Strategic Communications, 1998

Professional experience:

Regional Director of Marketing, Communications & Customer Experience, Indiana University Health, 2013-present
President & CEO, MooreInnovative LLC, 2008- present

Director of Marketing, Communications and Customer Experience, IU Health North Hospital, 2012-2013
Marketing/PR Manager, IU Health North Hospital, 2009-2012

Senior Marketing Consultant, Indiana University Health, 2006-2008

Marketing Consultant, Indiana University Health, 2004-2006
Account Supervisor, St. Claire Group, 2003-2004

Senior Account Executive, St. Claire Group, 2002-2003

Account Executive, St. Claire Group, 2000-2002

Assistant Account Executive, St. Claire Group, 1999-2000
Special Publications Coordinator, The Shelbyville News, 1998-1999

Professional organization memberships:

American Marketing Association - Member
Public Relations Society of America - Member

Indiana Healthcare Marketing and Public Relations Society - Member
Society of Healthcare Strategy & Market Development - Member

Honors and awards:

Indiana Healthcare Leadership Academy, IU Health & IU School of Medicine, 2012

Lasting Impression Award, IU Health North Hospital, 2010

Interests:

Family, friends, travel, cycling, adventure

 

Jennifer Muszik
CE Project Manager, Pfizer Inc. ~ Show Profile

Contact:

Education:

  • Bachelor of Science in Marketing, Butler University

Career summary:

Results-driven, strategic business leader with over 13 years of pharmaceutical cross-functional experience in strategy, operations, marketing, sales, training, and business development.  Passionate about developing strategic plans to capitalize on business opportunities, defining processes for implementation and enabling leaders to realize the results.  Recognized by Senior Leadership for having the capacity to deliver exceptional results in current position while taking on additional responsibilities of significance to the organization.

Professional Experience

  • Pfizer, Inc. Key Account Manager - Indiana, January 2010 - Present
    • Customer Focused Business Training - Disciplined Experiment across all US Primary Care Business Units - ongoing
    • Identifying 15 High Potential / High Capacity DBMs with Priority Accounts without Key Account Manager coverage
    • Enhancing Indiana training program to include web-based trainings
    • Developing reports to assess results of new approach to customer
    • Call Plan Optimization - Adopted across all US Primary Care Business Units
    • Branded Access Pull-Through Campaign - Adopted across all US Primary Care Business Units
    • Market / Account Definition Project
    • Regional Health Information Technology Assessment Project
  • District Business Manager - Northern Indiana, November 2004 - December 2009
    • Consistent Sales Performance - exceeding / achieving sales goals with positive trends
    • Talent Selection & Development
    • Strategy & Innovation Experiences
      • Selected to develop market analysis for potential to add KAM FTE to Indiana - 2009
      • Tasked with helping to design strategic training module for District Business Managers - 2008
      • Participated in strategic planning session to design the field force deployment of field sales leaders in Indiana - 2008
    • Marketing Experience
      • Chosen by Vice President as one of two DBMs to complete a one-week secondment in HQ with product marketing
      • Filmed internal product training video for January 2009 meeting cycle
    • Training Development & Implementation
      • Developed, Organized and Implemented State Training Day for Key Product & Enhancing Business Acumen - 2009
      • Participated in small team tasked with developing verbiage around key competencies necessary for District Business Managers success

  • Operations Manager- Rocky Mountain Region (Denver, CO), April 2003 - November 2004
    • DBM Experience
      • Interim DBM for Salt Lake City District March 2004 & for Albuquerque District from May - July 2003
      • Ran POA 2, 2003 for Albuquerque District - Albuquerque District won District of the Region in 2003
      • Organized POA2, 2003 RM/DM & Regional POA with vendor, made arrangements including rooming, menu, travel, etc.
    • Talent Selection and Development
      • Assisted with hiring and training of 40+ Sales Leaders for Region
      • Hired Sales Leader for Idaho Falls territory while SLC Interim DM (Currently in a position of greater responsibility)
      • Planned, Organized and Trained other Operations Managers on required programs & tool

Awards:

  • Pfizer: Innovation Award - 2010
  • Pfizer: Summit Award Winner - 2011
  • District Business Manager: Quota Achievers, Quota Achievers Restructure Team Retention Awards, Product Attainment Awards
  • Operations Manager: Recognized by Director of Operations as the most influential Ops Manager
  • Vice President's Club, Consistent Achiever, Two Product Launch Contests

Volunteer Experience

  • Healthcare Businesswomen's Association (HBA):
    • Career Toolkit - Implementation Team member - 2012
    • Mentor for two Indiana HBA members - 2012
  • Butler University
    • Butler Business Scholars Alumnae Panelist for Parent Information Session & Scholarship Interviewer of potential incoming freshman
    • Butler University College of Business Sales & Marketing Panelist
  • Alpha Phi Fraternity
    • Emerging Leaders Institute Panelist
    • Marketing Executive Chapter Advisor

Greg Perry
Writer/Producer, Epigram ~ Show Profile

Current position:

  • Writer/Producer
  • Creative for all media. Six years in agencies and in-house. Independent since 1988.

Main Tasks:

  • Ghostwriter
  • Manuscript development
  • Marketing for consultants and advisors 

Achievements:

  • Several published titles focused on management, service delivery, and finance
  • Gpwrites.com

Ventures:

  • Epigram LLC
    • Partner and creative director in this boutique shop focused on corporate communication. Video, interactive, print. Eli Lilly and Butler University are lead clients.
    • epigram.biz
  • Shared Drive Media LLC

Meagan Rater
Program Development Manager, Rolls-Royce ~ Show Profile

Current Profession:

  • Program Manager US Government, Defense Aerospace, Rolls-Royce Corporation, 2013 - Present

Education:

  • University of Manchester (England), Masters of Science in Commercial Management, 2011
  • Butler University, Bachelor of Science in Marketing, 2004

Professional experience:

  • Program Manager US Government, Defense Aerospace, Rolls-Royce Corporation, 2013 - Present
  • Program Manager C-130 Engine Enhancement, Defense Aerospace, Rolls-Royce Corporation, 2010-2013
  • Program Development Manager, Defense Aerospace, Rolls-Royce Corporation, 2008-2010
  • Commercial Manager, Civil Aerospace, Rolls-Royce Corporation, 2006-2010
  • Customer Business Leadership Development Program, Civil Aerospace, Rolls-Royce North America, Chantilly, Virginia and Derby, England, 2004-2006.
  • Marketing and Finance Intern, Civil Aerospace, Rolls-Royce Corporation, 2003-2004.
  • Marketing Intern, Aprimo, Indianapolis, IN, 2002.

Professional organization memberships:

  • International Association Commercial and Contracts Managers (IACCM)

Honors and awards:

  • Women in Aviation Conference Opening Ceremonies Keynote Speaker, 2005.
  • Rolls-Royce Graduate of the Year Nominee, 2004.
  • Top 10 Outstanding Female Students of the Year, Butler University, 2004.

Present/past civic activities:

  • Mary Rigg Neighborhood Center, Board of Directors, Strategic Planning Committee and Marketing Committee, 2012 - present
  • Butler University Strategic Marketing Board, Board of Directors, 2010 - present

Interests:

  • Raising my two young children
  • Travel
  • Running
  • Photography

Susan Sholtis
Director-Global Marketing, Mead Johnson Nutrition ~ Show Profile

Profile Information Coming.

Mike Simmons
Consultant, Global Advocacy & Prof. Relations, Eli Lilly & Company ~ Show Profile

Profile information coming.

Courtney Tuell
Director of Public Relations, Butler University ~ Show Profile

Current Profession:

  • Director of Public Relations, Butler University 2006-present

Education:

  • Butler University, bachelor's degree in journalism (integrated communications), 1999
  • Ball State University, master's coursework in public relations, 2002

Professional experience:

  • Director of Public Relations, Butler University 2006-present
  • Interim Executive Director of University Relations, Butler University, June-December 2007
  • Associate Director of University Relations, Butler University, March 2002-Sept. 2006
  • PR Assistant Account Executive, Hickman + Associates, 2001-2002
  • PR Account Coordinator, Hickman + Associates, 1999-2001

Professional organization memberships:

  • Public Relations Society of America (including Hoosier chapter)
  • Council for the Advancement and Support of Education (CASE)

Honors and awards:

  • 2003 Hoosier PRSA Pinnacle Award of Honor for Editorial Writing
  • 2004 Hoosier PRSA Pinnacle Award of Honor for Media Relations Work

Present/past civic activities:

  • Hoosier PRSA, Director of External Communications, 2004
  • Hoosier PRSA, Finance Director, 2002
  • Hoosier PRSA, Assistant Finance Director, 2002

Interests:

  • Travel
  • Tennis

Chuck Williams
Dean, College of Business, Butler University ~ Show Profile

Contact:

Current position:

  • Professor of Management

Education:

  • Ph.D. in Business Administration, 1990, Michigan State University
    • Major in Organizational Behavior
    • Minor in Industrial/Organizational Psychology
    • Minor in Strategic Management
  • M.B.A., 1986, Michigan State University
  • B.S, 1981, Valparaiso University
    • Major in Psychology
    • Minor in Business

Previous Employment:

  • University of the Pacific, Eberhardt School of Business (Aug 2006-Aug 2008)
    Dean
  • Texas Christian University, Neeley School of Business (July 1991-July 2006)
    • Associate Dean for Undergraduate Studies (Aug 1999-Aug 2002)
    • Chair, Department of Management (June 1999-May 2000)
    • Associate Professor of Management with tenure (1994-2006)
    • Assistant Professor of Management (1991-1994)
  • Oklahoma State University, School of Business (Aug 1986-July 1991)
    • Assistant Professor of Management

Honors and Accomplishments

  • Served on and chaired numerous University committees both at TCU and University of the Pacific.
  • Recipient of numerous faculty and teaching awards at TCU and Oklahoma State, including a nomination by TCU to the Carnegie Foundation's U.S. Professor of the Year program.
  • Extensive research and publication record.
  • Ad hoc reviewer for professional journals and publications.
  • Member of the Academy of Management and American Psychological Association.

Intellectual Contributions

See vita