College of Communication

Raquel Richardson '96 ~



Chief Marketing Officer, Apparatus

Raquel Richardson

Raquel Richardson is idea girl and chief marketing officer of Apparatus, a managed IT solutions service. She is also an urban wannabe, lover of wine, and mother of two cupcake-eating boys. Her business talents started at a young age and bloomed a bit more while she was enrolled at Butler University.

After earning a journalism degree from Butler, Richardson made a few twists, working at The Children's Museum of Indianapolis, the advertising agency Bates USA Midwest, the Indianapolis Chamber of Commerce, and Charles Schwab. She spent 13 years as the founder and principal of Silver Square, a marketing firm and home of Marking with a Story, one of three of her marketing books.

Richardson is active in her community with the Junior League of Indianapolis, Women's Fund, Big Brothers Big Sisters of Central Indiana and the Christamore House Guild.