College of Communication

Heidi Mandich ’74 ~



Heidi MandichHeidi Eikenberry Mandich enjoyed a career spanning 37 years in the advertising community in Indianapolis, 35 of those years in broadcast sales/marketing and new business development. She retired in 2011 after 27 years with WTHR-TV13/NBC in Indianapolis, where she served clients and built customer relationships working with businesses and agencies on a regional and national level. Prior to that, she worked eight years for WISH-TV8/CBS in local and regional sales.

Mandich graduated Butler with a bachelor's degree in radio/television and immediately started working in media with two local agencies, Carlson & Company (1974) and Adlib Advertising (1974-75).
 
Volunteering her time to help not-for-profits create marketing strategies counseling, and mentoring students interested in career opportunities in the communications field, have always been part of her way to give back to others.
 
A member of Kappa Alpha Theta, she has been married to Bob Mandich '72 for 38 years. (He earned a bachelor's degree in history from Butler.) She spends her time enjoying their son Alec, a sophomore in college, and pursuing a career she used to do between 10 p.m. and 2 a.m., metalsmithing in silver and other metals to create original jewelry pieces by hand. She teaches at the Indianapolis Art Center; her work can be found in art fairs in Indianapolis, Chicago, and Michigan, or online at MyChampagneCreations.com.
 
Using her metalsmithing skills, Mandich has also been actively involved raising money and awareness for "100 Voices of Hope," which funds breast cancer research through the Mel and Bren Simon Cancer Center at Indiana University. She creates and sells individual hearts, and donates 25 percent of proceeds to the research fund.