College of Business
Butler Business Consulting Group

Leadership

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Katie J. Abernathy
Business Development Manager ~ Show Profile

KatieKatie Abernathy brings more than 10 years of business development and marketing experience to the Butler Business Consulting Group. Katie's focus at the Consulting Group is to identify new business opportunities and to help create and implement plans and initiatives that lead to business growth.

A creative professional that builds collaborative relationships, Katie's diverse background includes experience with a variety of organizations including non-profit, privately held businesses and global corporations. Her functional expertise includes brand strategy and development, campaign and enterprise project management, sales process improvement and CRM research and implementation.

Katie received her MBA from the University of Illinois and her bachelor of science in business and communications from the University of Idaho.

Melissa B. Beckwith
Project Manager ~ Show Profile

Melissa Bechwith Alumna Melissa Beckwith '00 comes to Butler University with more than ten years of marketing experience. Since joining the Consulting Group, she has assisted 13 clients in accelerating their top line growth through marketing strategy & implementation, sales process design, and CRM implementation. Beckwith has helped companies see tangible results. One client yielded a 35% year-over-year sales increase after partnering with the Consulting Group. Through execution of targeted campaigns affecting awareness, knowledge, and point of sale intent/trial, Beckwith helped another client see a sales increase of 16% over a 9 month period and 25% over 12 months.

Beckwith began her professional career at MarketVision Communications, Inc. as the director of business development and client services. In this role, she developed and executed marketing communication plans for clients ranging from $600 million national manufacturers to small regional equipment distributors.

Working in higher education is not new to Beckwith. Before joining Butler, Beckwith served as the associate director of communications for university marketing at Valparaiso University. In this role, Beckwith developed annual communication and advertising plans for the university.

Beckwith earned her MBA from Valparaiso in 2005.

Brian P. Landis
Managing Director ~ Show Profile

Brian Landis Brian Landis brings more than 31 years of industry and consulting experience to Butler University. Landis is currently leading client service delivery for the Butler Business Consulting Group. From its inception in August, 2006, the Consulting Group has engaged its five professional project managers in 117 projects with 45 companies in 19 industries. Over 26 faculty members and 107 student analysts have participated on project teams to deliver more than 20 consulting offerings in this, the only management consulting firm in the United States run out of a College of Business.

Prior to helping to found the Consulting Group, Landis worked at the global consulting firm Accenture, where he became a partner during his nine years with the firm. Landis specialized in manufacturing and supply-chain improvement, technology implementation and large-scale program management. A strong advocate for the benefits of lifelong learning, he coordinated capability development for Accenture's Chicago-based analysts and participated in several joint programs with universities in Indiana, including his alma mater, Purdue University in West Lafayette, as well as Indiana University in Bloomington.

Landis graduated first in class with a bachelor of science degree in industrial engineering from Purdue University and received the Krannert Scholar award during an M.S.I.A. in management from the Krannert School at Purdue University. Landis' diverse business background also includes 19 years working for three Fortune 500 companies - Alcoa, Detroit Diesel and IBM - in positions such as production manager, production control manager and project manager of both manufacturing improvement and computer systems initiatives.

Brian is also a small group leader and coach at College Park Church and is the Operations/Finance Lead on the Board of the International Center of Indiana. 

Ginger Lippert
Senior Consultant ~ Show Profile

Ginger LippertAlumna Ginger Lippert '04 and MBA '13 has nine years of marketing and sales experience. Lippert began her professional career at TF Publishing as the licensing manager. In this role, she marketed the company to prospective licensors and developed new partnerships with a variety of high profile licensors including NASCAR, Ford, Marvel Comics and Crayola. Lippert then moved into a sales role for the company and eventually served as the vice president of sales, where she managed the entire sales team while continuing to serve as the sales representative for key national accounts. She personally acquired/managed approximately 35% of the company's gross sales. While in this position she also implemented a partnership with Salesforce.com as the new CRM system for company.

Lippert joined the Butler Business Consulting Group team in 2010 as an MBA project manager. In this role, Lippert served as the client lead or support on numerous marketing strategy, marketing implementation and sales process design projects. She also coordinated the internal marketing efforts for the firm including all print, web, and social communication channels. She also implemented Salesforce.com as the company's business development and practice management tool. In 2013 Lippert became a senior consultant for the Butler Business Consulting Group and continues to lead marketing and sales client engagements with a specific focus on providing outsourced marketing assistance to Indiana companies.

Functional Expertise:

  • Marketing planning and implementation
  • Customer Relationship Management implementation
  • Branding strategy and brand integrations
  • Catalog and literature development
  • Sales Management
  • Marketing ROI
  • Sales and marketing process design
  • Event planning

Industry Experience:

  • Publishing
  • Manufacturing
  • Licensing
  • Retail
  • Service organizations

 

Trent Ritzenthaler
Executive Director ~ Show Profile

Trent Trent Ritzenthaler has 20 years of consulting experience in the insurance, financial services, life sciences and healthcare markets with a background in strategic planning, information technology, process optimization and change leadership.

Prior to joining the Butler Business Consulting Group, he worked for a number of companies, including Accenture, Navigant, Roche Diagnostics and divine, Inc. He was also the president and co-owner of Ascendium, Inc., a healthcare-centric consulting services firm. In each of these settings, Ritzenthaler helped clients to enhance revenue, manage costs, improve quality and implement change.

Trent graduated from DePauw University with a bachelor of science degree in computer science and is a trained Lean Six Sigma professional.

J. Christopher Stump
Project Manager, CFO Services ~ Show Profile

Chris Stump Alumnus Chris Stump '89 brings over 20 years of accounting and finance experience to Butler University. Stump began his professional career with Ernst & Young. His diverse background provides experience with a variety of organizations ranging from Fortune 500 Companies, Cummins Engine and Corning, Inc., to middle market companies including responsibilities in operations and human resources along with his primary accounting and finance functions.

Stump completed his master's degree in business administration in '96. This education coupled with the knowledge of best practices learned at Cummins and Corning allowed him to implement comparable methodologies at smaller companies to measurably increase efficiency and effectiveness in both the finance functions and operations.

The focus for Stump within the Consulting Group has been to utilize these capabilities to develop the "CFO Services" offering. These services have been provided to many middle market companies since the Consulting Group began serving clients in 2007. In each case the CFO Services team was able to develop efficient and meaningful reporting to help the companies effectively project and manage their profitability and cash flow.

Diana K. Todd
Administrative Assistant ~ Show Profile

Diana Todd Diana Todd brings 13 years of administrative assistant experience and 35 years of customer service experience to the Consulting Group. Diana began her career with the Health and Human Services as a claims representative initiating, developing and adjudicating retirement, survivors, disability and SSI benefits. She has also worked as an independent sales representative and owned two franchises.

Stephen Standifird
Dean, College of Business ~ Show Profile

Stephen Standifird is Dean of the Butler College of Business. Prior to joining Butler University in 2014, StandifirdSteve _standifird served as the dean of the business school at the University of Evansville. He previously held the positions of Associate Dean of Graduate and Professional Programs and Director of Undergraduate Programs, both at the University of San Diego. Standifird earned the B.S. in chemical engineering from Purdue University (1989) before earning the Master of Business Administration degree from Northwestern University (1994), and a Ph.D. in Organization Studies from the University of Oregon (1999). During his career in higher education, he has served as a visiting lecturer at the Academy of Entrepreneurship and Management in Warsaw, Poland, has been published more than two dozen times in nearly as many publications, and has presented at numerous conferences. He serves on the editorial boards of the Journal of Management Inquiry and Corporate Reputation Review.