At Butler, we partner with the business community to provide
students with a hands-on, relevant business education.
Students have the opportunity to work on live cases with local
companies in their business classes. This extension of
real life, real business provides students with an
unparalleled learning experience.
The Student-Managed Investment Fund
Finance students manage a $1 million portfolio of large cap
stock using a state of the art trading room. Student teams
work with a panel of advisors (real money managers) to make
investment decisions, which is complemented by guest speakers such
as Jim Cornelius, CEO of Bristol-Myers Squibb . Since
the fund's inception, our students have beaten the performance of
the S&P 500 each semester.
The investment fund gives students a unique opportunity to
learn by doing and to network with some of the area's top
investment advisors and money managers.
Assistant Professor of Finance
The fund has consistently outperformed the S&P 500,
which is evidence that this type of hands-on, experiential learning
works. I am impressed by the quantitative and qualitative
skills that the students have developed.
Senior Vice President, Morgan Stanley
The best part of the class was being able to
touch real money. Knowing that I was affecting the real
returns of our portfolio created a completely different
Class of 2009
Finish Line Project
For the last several years, Butler marketing students have
studied different aspects of the marketing strategy of retailer
Finish Line. Students analyzed the merchandise and pricing
strategies, went undercover as secret shoppers to examine product
layout and store service, toured the retailer's distribution
center, and developed ways for the company to attract college-age
customers. Student recommendations were presented to
Finish Line's top company executives.
Kevin Flynn, Senior Vice President of Marketing, said student
research confirmed some of Finish Line's findings while also
bringing new insights. "The fact that these students happen
to be in our core target audience [ages 18-24] lent credibility to
their findings and made their opinions valid and relevant to us,"
said Flynn. "It energized us to continue the research on our own.
Butler is a great school, and this class is a terrific way to give
students a view into a real company. It's a great win for both