College of Business
Undergraduate Business Program

Freshman Business Experience

Freshman ExperienceStudents participate in a unique freshman business experience introducing them to the world of business. In this class, students explore the dimensions that make them individuals and they discover more about themselves. Assessment tools like the Myers Briggs Type Indicator will help students begin to make choices about career paths and majors.

Students are introduced to business concepts and see those concepts played out in real companies like Hubbard & Cravens Coffee Company, Bike Line, Gilchrist & Soames, Steak n Shake and more.  At the end of the semester, students participate in the Top Dawg Business Plan Competition.  Student teams develop a business idea, write a business plan and then present their work to a panel of business executives.  Management Lecturer Jim McKneight coordinates the course.  Instructors include Lisa Hines and Kate King.

During the Get Real Weekend, students learn about themselves and about teamwork through a series of interactive group activities on Butler's high and low ropes course.  Teamwork is emphasized throughout the semester.

Top Dawg Spring 2013 Business:  
Foul Out
: produces an innovative line of athletic bags containing odor-blocking technology.

Student Team Members:
Kat Locascio
Marquese Martin-Hayes
Nick Smith
Cassie Tinoco
Jon Treloar

Top Dawg Fall 2013 Business:  
Con Cell, LLC
: a cell phone app that uses Bluetooth and Siri voice recognition technology to allow users of gaming consoles to talk and text without interrupting video game play.

Student Team Members:
David Doner
Alan Eidelman
Carson Ludwig
Kevin Rhinesmith
Alex Woldmoe 

I definitely enjoyed the Get Real Weekend, even though I chose not to participate in the high ropes challenge due to my fear of heights.  It was a great opportunity for me to get to know the other members of my group and it allowed us to fully understand each other's strengths and weaknesses.  I learned a lot about teamwork during the Get Real Weekend.  It showed me that I don't always have to be in charge and that sometimes it's best for me to instead follow the lead of others.
Stephanie Flint
Class of 2012

For the business plan competition, my group created a massage therapy center with a meditation room.   It was very exciting to present our business idea to a panel of business executives. Throughout the semester, I was surprised by how well we all learned to work in a group together. It is quite an accomplishment to be able to put together an entire business plan with a group of people that you've never worked with before.
Michael Wilson
Class of 2012

The lessons were interesting because they were true to life and you actually applied the things you learned.  It was one of the most interesting classes I have taken and I learned so much more than I ever anticipated.
Kyley Eagleson
Class of 2012