Jordan College of the Arts
Art Program

ART308, Structure: Graphic Design + Identity Branding An introduction to design concepts from artistic and structural perspectives. Students focus on a range of design problems, emphasizing the interplay of image, text and creativity. Typographic design and interactivity in relation to identity branding is studied. Students also develop client briefs and gain expertise in vector and bitmap environments.

Content/Skill Development:

  • The intersection between design thinking and artistic processes is studied in projects including:
  • Print design, including package design and design narrative posters
  • Typographic design, logos and branding (letterhead and business cards), including font and glyph design with a basis in calligraphic letterforms.
  • Design for the web in vector and bitmap environments with both scanned and created textures.
  • Interactive graphic design, with an emphasis on socially responsive design through placemaking (planning/design of public spaces).
  • Rapid prototyping methods and iterative design methods are introduced.
  • Students learn to work with clients and work in a professional design environment.

Media/Technology skills: 

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • 3-D printing for graphic designers
  • Flat-bed scanner
  • Laser cutting 

Key Student Learning Outcomes:

By the end of this course students will:

  • Demonstrate an understanding of connectivity of a variety of art + design methods, materials, techniques and technologies.
  • Demonstrate innovative thinking, craft and sophistication in terms of aesthetic and technical application of materials and processes of art + design