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About Me:

Hi! I'm Andre. I'm a senior double major in Political Science and Spanish at Butler and I'll be graduating in 2014.

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Posts Tagged “media”

Product Placement

So I have to turn in two of my video projects I’ve been working on this year. One is a project I have been working on all semester about Education Reform in Indianapolis that I’ll post later when it is officially finished! That one was really fun to do for my Converged Journalism class because I had to go out and film interviews and try to get footage to cover the whole story. For that class, we also have to post our final video and project to an online blog.

For Media Literacy, me and two other people in a group had to make a Public Service announcement. For this, we decided to make a PSA raising awareness of product placement. Me and Jordan, one of my partners and the person who edited the video, are terrible actors but it is still funny to watch! Our other partner Rotnei did the voice over at the end of the video.

After this semester, I’ve had to make various video and multimedia assignments for classes and I’ve actually come to learn that I enjoy doing film. Maybe I’ll even have a career where I’ll have to do it in the future! I’m glad I learned how to do multimedia work now while I’m young instead of having to learn it in the future when things change and become more confusing!

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Team Britney

In my Media Literacy class we are learning all about product placement and branding in the media. For homework, we had to watch a video about the two subjects and write a reflection on it. One of the examples given in the video was Britney Spears and how she was branded with Pepsi. This reminded me of my grade school days.

In about second grade, my class had a fierce rivalry between the people who were Team Britney Spears and Team Christina Aguilera. I of course was on Team Britney. When the Pepsi commercials came out with Britney, I remember half the class only drinking Pepsi and some of the others drinking Coca-Cola. We kept this rivalry up for years until both sides lost interest and found new artists.

But, the assignment reminded me of how good Pepsi was at branding! Even today I have a preference for Pepsi and think of the songs in the commercials from when I was younger! I thought it was funny that I had an assignment that let me reminiscence on my childhood! What makes it even better is that Pepsi also sponsors The X Factor, my new favorite show!

This is one of the Pepsi commercials I remember from being younger!

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