In my Media Literacy class we are learning all about product placement and branding in the media. For homework, we had to watch a video about the two subjects and write a reflection on it. One of the examples given in the video was Britney Spears and how she was branded with Pepsi. This reminded me of my grade school days.
In about second grade, my class had a fierce rivalry between the people who were Team Britney Spears and Team Christina Aguilera. I of course was on Team Britney. When the Pepsi commercials came out with Britney, I remember half the class only drinking Pepsi and some of the others drinking Coca-Cola. We kept this rivalry up for years until both sides lost interest and found new artists.
But, the assignment reminded me of how good Pepsi was at branding! Even today I have a preference for Pepsi and think of the songs in the commercials from when I was younger! I thought it was funny that I had an assignment that let me reminiscence on my childhood! What makes it even better is that Pepsi also sponsors The X Factor, my new favorite show!
This is one of the Pepsi commercials I remember from being younger!