Areas of Expertise
Organizational behavior and international comparative and cross-cultural management, in general. In particular, the areas of organizational culture, identity, diversity, and organizational communication.
Qualitative research methodology; in particular, ethnography.
Contributions: (published works or studies, conference presentations)
Yagi, N. & Kleinberg, J. (2011). Boundary work: An interpretive ethnographic perspective on negotiating and leveraging cross-cultural identity, Journal of International Business Studies. 42(5): 629-653.
Florenthal, B., Xu, H., and Yagi, N. (2009). Marketing Feng Shui to Asia: A Case Study. Korean Journal of Marketing, 11 (2), 1-20.
Yagi, N. (2006). “When are the Japanese Japanese?” Negotiating Japanese Cultural Identity in a Japan-US Binational Organization. The Annual Bulletin Japan Academy of International Business Studies, No.12, 171-181.
Yagi, N. (2005). Ethnography as a research methodology for international business studies: Its complementary role to methodologies based on a positivistic paradigm. The Annual Bulletin Japan Academy of International Business Studies, No.11, 207-221.
Butler Assignment (classes or work duties)
MG360: Organizational behavior;
IB320: International business environment;
IB323: Contemporary business in East AsiaMBA552: Managing People in Global Organizations