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Yagi, Noriko

Asst Professor - Management
College of Business

nyagi@butler.edu
317/940-8260

Holcomb Building - 214




Academic/Professional/Personal Focus

Areas of Expertise
Organizational behavior and international comparative and cross-cultural management, in general. In particular, the areas of organizational culture, identity, diversity, and organizational communication.

Qualitative research methodology; in particular, ethnography.

Contributions: (published works or studies, conference presentations)
Yagi, N. & Kleinberg, J. (2011). Boundary work: An interpretive ethnographic perspective on negotiating and leveraging cross-cultural identity, Journal of International Business Studies. 42(5): 629-653.

Florenthal, B., Xu, H., and Yagi, N. (2009). Marketing Feng Shui to Asia: A Case Study. Korean Journal of Marketing, 11 (2), 1-20.

Yagi, N. (2006). “When are the Japanese Japanese?” Negotiating Japanese Cultural Identity in a Japan-US Binational Organization. The Annual Bulletin Japan Academy of International Business Studies, No.12, 171-181.

Yagi, N. (2005). Ethnography as a research methodology for international business studies: Its complementary role to methodologies based on a positivistic paradigm. The Annual Bulletin Japan Academy of International Business Studies, No.11, 207-221.

Butler Assignment (classes or work duties)
MG360: Organizational behavior;

IB320: International business environment;

IB323: Contemporary business in East Asia

MBA552: Managing People in Global Organizations


Education/Experience

Education/Degrees
Ph.D., University of Kansas, 2007; MBA, Aoyama Gakuin University, 1994

Association Memberships (professional/educational)
Academy of Management; Academy of International Business

Professional Experience
Prior to coming to the U.S., worked in a research and consulting company in Tokyo helping client organizations globalize their business.