Areas of Expertise
Advertising; Integrated Marketing Communications; New Media and Technology; Consumer Behavior; Consumer Culture; Identity
Contributions: (published works or studies, conference presentations)
Dr. Rademacher's research has been published in The ANNALS of the American Academy of Political and Social Science as well as in Advances in Consumer Research. In addition, Dr. Rademacher regularly presents his work at national and international communication and consumer research conferences such as the annual meetings of the International Communication Association, the Association for Education in Journalism and Mass Communication, and the Association for Consumer Research.
Butler Assignment (classes or work duties)
STR 221 - Principles of Advertising
STR 322 - Advertising Copywriting
STR 327 - Research Methods in Public Relations & Advertising