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King, Kathryn

Instructor, Marketing
College of Business

kwking@butler.edu
317/940-9599

Holcomb Building - 230




Academic/Professional/Personal Focus

Areas of Expertise

  • Retail Strategy
  • Consumer shopping behavior 
  • Consumer and industrial branding strategy
  • Higher ed marketing


Education/Experience

Education/Degrees
M.B.A. - University of Colorado – Boulder, August 1978
Marketing and Organizational Behavior Emphasis

B.S. - University of Colorado – Boulder, May 1977
Business Administration, Marketing Emphasis

Professional Credentials
LECTURER, Butler University, College of Business, Indianapolis, Indiana (2003 to present)
Courses taught include Advertising and Promotion Management, Freshman Business Experience, Cooperative Education, and Principles of Marketing for undergrads and MBAs. Faculty advisor to collegiate chapter of the American Marketing Association.

ADJUNCT PROFESSOR, Butler University, College of Business Administration, Indianapolis, Indiana.
(Fall 2002)
Taught Selling and Sales Management courses for marketing professor on sabbatical.

ADJUNCT ASSOCIATE PROFESSOR, Johnson County Community College (JCCC) Overland Park, Kansas.
(1994 to 2001)
Courses taught included Marketing (classroom and on-line), Consumer Behavior, Sales Management, Retail Management, Creative Retail Selling, Marketing Research and Marketing and Management Internships. Appointed full-time temporary Professor and Program Facilitator for Marketing and Management program Fall 1997 and Spring 1999.

MARKETING INSTRUCTOR, Metropolitan State College (MSC) Denver, Colorado
(1987 – 1991)
Courses taught included Principles of Marketing, Consumer Behavior and Retail Management. Advised student chapter of American Marketing Association.

Awards/Honors

  • Honorary Women’s Basketball Faculty Coach – 2004/5 and 2005/6 seasons (BU)
  • Golden Apple Award for teaching excellence – 2004 (BU)
  • Lieberman Teaching Excellence Award – 2000 (JCCC)
  • Outstanding Marketing Professor – 1988 (MSC)
  • Beta Gamma Sigma – 1977 (CU)
  • Mortar Board – 1976 (CU)

Association Memberships (professional/educational)

  • American Marketing Association
  • Marketing Management Association
  • Council for Advancement and Support of Education

Professional Experience

Sales and Merchandise Management - JcPenney Co. 1978-1986