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Skinner, Deborah

Associate Professor - Marketing
College of Business


Holcomb Building - 252

Academic/Professional/Personal Focus

Areas of Expertise

  • Managerial Marketing (Strategy/Policy - Graduate and Undergraduate Level)
  • Advertising/Promotions (Graduate and Undergraduate Level)
  • Consumer Behavior (Graduate and Undergraduate Level)
  • Marketing Principles (Graduate and Undergraduate Level)
  • Freshman Experience (Undergraduate – Foundations/Skills)

Additional courses taught:
  • International Marketing
  • Purchasing
  • Marketing Research
  • Sales Management (Industrial and Personal)
  • Nonprofit Marketing
  • Services Marketing
  • Product Development
  • Small Business Administration

Contributions: (published works or studies, conference presentations)


  • Deborah Skinner and Diana Lawson, ‘”An Opportunity to Remind Students of the Value of
    a Liberal Arts Education: Integrating Liberal Arts into an Advertising Course” Marketing
    Educators Review, forthcoming 2006.
  • Robert A. Clark, Kathy A. Paulson Gjerde, and Deborah Skinner, “Interventions in a Finance Simulation: Does Interdisciplinary Instruction Aid Strategic Planning and Outcomes?” Simulation and Gaming. 2003.
  • Deborah K. Skinner and Kim McKeage, “Student Email Projects: From Casual Conversation to Professional Communication" Journal of Business Education, Fall 2001.
  • Kim McKeage, Deborah K. Skinner, RoseMary Seymour, Darrell W. Donahue, and
    Thomas Christensen, “Implementing An Interdisciplinary Marketing/Engineering Course Project: Project Format, Preliminary Evaluation and Critical Factor Review,” Journal of Marketing Education, 1999, Volume 21, No. 3 Dec., 217-31.
  • Kenneth C. Gehrt, Deborah Skinner, and Diana Lawson, “A Psychographic
    Examination of Environmental Orientations” Journal of Nonprofit & Public Sector Marketing, 1998, Volume 6, Issue 1, 47-61.
  • Diana Lawson, Peggy Chaudhry, and Deborah Skinner, “Measuring the Effect of Social Responsibility on Country Image: An Exploratory Study” Published in a book of readings for Academy of Business Administration, 1994 Global Business Trends Conference, December 1994, 524-531.
  • Michael Kamins, Ph. D., Lawrence Marks, Ph.D., and Deborah Skinner, “Television
    Commercial Evaluation in Context of Program Induced Mood: Congruency Versus
    Consistency Effects” in Journal of Advertising, June 1991 Volume 20, No. 2, 1-14.
Please see CV for entire list of contributions


Ph. D. - Marketing (1994)
Kent State University, Kent, Ohio
Minor: Micro Organizational Behavior
Dissertation: “The Influences of Attitude/Behavior Consistency on the Information Processing and Efficacy of a Fear Inducing Communication in a Social Context.”

Master of Business Administration (1984)
Kent State University, Kent, Ohio

Bachelor of Science - Marketing (1982)
Ohio State University, Columbus, Ohio


  • Selected as Kent State University representative to “Doctoral Consortium,” Gainesville, Florida, 1990.

  • Nominated Distinguished Graduate Student Award for Teaching based on Student Evaluation, Kent State University, 1988-1989.
  • Awarded Doctoral Fellowship, Department of Marketing, Kent State University, 1987-1991.
  • Awarded Graduate Assistantship, Graduate School of Management, Kent State University, 1982-1984.