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McQuiston, Daniel

Associate Professor - Marketing
College of Business


Holcomb Building - 142
on sabbatical Fall 2002

Academic/Professional/Personal Focus

Areas of Expertise
Sales, marketing management, creating a customer-focused company, developing business relationships, customer-focused new product development, developing winning marketing plans

Contributions: (published works or studies, conference presentations)
Published articles in a number of academic journals on marketing, sales, and industrial marketing

Butler Assignment (classes or work duties)
Area coordinator of marketing. Teach sales and advanced sales to undergraduates, marketing management to undergraduate and graduate classes

Personal Hobbies
Bible Study, golf, running, spectator sports


MBA -- Bowling Green State University Ph.D. -- Ohio State University Consulting and doing executive education programs for 20 years

Teaching awards from Ohio State, Indiana U, and Butler Teaching awards from Auction Marketing Institute and Certified Professional Manufacturers Representative Programs

Association Memberships (professional/educational)
American Marketing Association

Professional Experience
Taught executive education and EMBA programs both in U.S. and abroad for 20 years. Made more than 100 presentations to over 50 groups on a variety of marketing topics